Digestive-supporting air-dried treat
Beef Tripe Dog Treats
FurMajesty Crunchy Tripe Bites are air-dried New Zealand beef tripe, unbleached and unprocessed. Tripe is the stomach lining of a grazing animal, so it carries digestive enzymes and naturally occurring probiotics, which is why it supports gut balance in a way muscle meat cannot.

Net weight
40g
Ingredients
100% Beef Tripe
Origin
New Zealand
Price
$13.95 NZD
Why tripe earns its reputation
Tripe is stomach lining, and a grazing animal ferments grass in that stomach, so the tissue arrives already carrying the enzymes and microbes that did the work. That is the entire reason tripe is treated differently from ordinary offcuts: the value sits in what the stomach was doing, not in the meat itself.
A dog with a settled gut absorbs more from every meal, and gut balance is also where a large share of immune activity happens. Supporting digestion is therefore not a niche concern for fussy dogs, it underpins coat, energy and stool quality across the board.
Green and unbleached, and why that matters
Most tripe sold for human consumption is bleached and scalded until it is white and odourless. That process strips out the enzymes and the microbial content, which leaves an ingredient that looks cleaner and does considerably less.
FurMajesty uses green tripe, meaning unbleached and unprocessed. It smells like what it is, and that smell is precisely why reluctant eaters take it when they refuse everything else.
Ingredient integrity
One ingredient, air-dried slowly so the naturally occurring enzymes are preserved rather than cooked out. Nothing added. Nothing removed. No grains, no fillers, no artificial preservatives.
Air-drying is also what creates the crunch. Removing moisture at low heat turns soft tripe into a light, brittle bite that snaps cleanly, so it breaks down into training-sized pieces without crumbling to dust in the bag.
Functional benefits
- Supports digestive balance
- Naturally rich in enzymes and probiotics
- Single-protein, suits sensitive eaters
- Green and unbleached, never processed white
How to serve
Serve in moderation as part of a varied routine. Suitable for dogs of all sizes. Always supervise while feeding and ensure fresh water is available.
Tripe Bites is a treat rather than a complete diet, so it supplements meals rather than replacing them. If your dog has a known sensitivity or a medical condition, speak to your vet before introducing any new food.

Crunchy Tripe Bites
Crunchy, air-dried NZ tripe. Naturally rich in digestive enzymes and probiotics. Dogs go wild for it.
Free urban New Zealand shipping on orders over $70.00. Dispatched from Raglan within 1 to 3 business days.
FAQ
Tripe Bites, answered
- Why does tripe smell so strong?
- Green tripe is unbleached, so it keeps the natural smell of the stomach contents it came from. That smell is the signal that the enzymes and microbes were not stripped out, and it is also what makes tripe so effective with fussy dogs.
- Is tripe good for dogs with a sensitive stomach?
- Tripe is a single-protein treat that naturally carries digestive enzymes, which is why it is a common first choice for sensitive eaters. Introduce it gradually, as with any new food, and stop if your dog reacts.
- Can I use tripe bites as training treats?
- Yes. The air-dried bites snap cleanly into smaller pieces, so one 40g bag stretches a long way through a training session.
- How should I store them?
- Keep the bag sealed in a cool, dry place away from direct sunlight. Air-dried treats hold well because the moisture is already removed, but humidity is what softens them.
Furmajesty Privé
Consistency is the highest form of care
Functional nutrition works when it is routine, not occasional. Privé is the curated monthly delivery: the treats your dog already responds to, arriving before the last bag runs out, at preferred pricing.
Membership is opening in stages so supply stays matched to demand. Register your interest and you will be invited in the first release.
- 01
Curated monthly delivery
Your selection, replenished on a schedule you set.
- 02
Preferred pricing
Member pricing across the full range.
- 03
Priority access
First access to limited releases before general sale.
- 04
Seamless adjustment
Pause, change or cancel before the next billing date.
Pairs well with the rest of the range

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